At least 8 credible sources in proper APA citations/format. Must include a SWOT analysis and at least one other table. (The choices are on the instruction sheet under formatting) The rubric and other potentially helpful information are also attached. Please let me know if you have any questions.
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GET WRITING HELP NOW!Conduct a Marketing Strategy Analysis for Colgate (Company that produces toothpaste, toothbrushes, and oral care) – utilizing the outline below as your content guide. The basis of your Strategic Marketing Analysis is a comprehensive solution to a stated marketing problem. Conduct some basic research on the organization, and come up with a thesis statement reflecting the identified marketing problem with related areas of further research and improvement. Write an academic content paper covering the topics related to the thesis statement and corresponding to the outline below as completely as possible. Support your thesis with specific observations, dialog, and research.
For your Marketing Strategy Final Project Paper (Biz Portfolio Assignment), you will conduct a Marketing Strategy Analysis for Colgate (Company that produces toothpaste, toothbrushes, and oral care) – utilizing the outline below as your content guide. The basis of your Strategic Marketing Analysis is a comprehensive solution to a stated marketing problem. Conduct some basic research on the
organization, and come up with a thesis statement reflecting the identified marketing problem with related areas of further research and improvement. Write an academic content paper covering the topics related to the thesis statement and corresponding to the outline below as completely as possible. Support your thesis with specific observations, dialog and research.
Contents of your final Marketing Strategy Project paper (these are sub-headers you may want to use):
Cover Page – your name, date of submission, & title of the assignment (your thesis statement presenting a marketing problem for the organization) + a 100-word maximum abstract.
Executive Summary or Introduction – about half-page; background on your paper’s thesis relating to a marketing problem, your approach to the project including the justification behind your interest in this marketing problem, a brief outline of the contents, and a very brief summary of the findings/conclusions of your paper.
Organizational Overview – about 1-2 pages; background and business model of Colgate, including a SWOT analysis (include only 2-4 items in each category); the reader should get a feel for the need to address your identified marketing problem after reading your overview.
Current Marketing Strategy and Performance – about 3 pages; start by presenting Colgate’s marketing goals and objectives; describe in detail the organization’s offering(s), value proposition, profiled target customer segment(s) and their value to the organization’s sustained growth and/or competitiveness, positioning, and branding approach; develop an overview of all four strategies of the organization’s marketing program (the marketing mix = product, pricing, distribution, IMC/promotion strategies), giving special attention to the IMC strategy; and then describe the organization’s current performance (sales volume, market share, profitability, awareness, brand equity, fundraising success,
returns, growth, expansion) compared to competing or similar firms or organizations, discussing whether performance is improving or declining; the reader should better understand the need to address your identified marketing problem after reading this part.
Marketing Problem Analysis – about 3 pages; focusing solely on the marketing problem introduced in your thesis statement, format an analysis that meets your own flow of purpose for this paper; developing the issues relating to the SWOT and Current Marketing Strategy & Performance to address the marketing problem and organizational resources (tactical strategies) needed for an identified solution to the problem.
Conclusion – about 1 page; tying together content, reviewing the challenges relating to the thesis, discussing how the solution improves the marketing strategy of the organization upon reviewing elements identified in your Current Marketing Strategy and Performance, and drawing conclusions relating to anticipated future gains or losses relating back to the solutions you identified in your Marketing Problem Analysis. You should present the conclusions specifically reflecting your thesis statement.
References – alphabetized, at least 8 credible sources in proper full APA citations.
The post Sample Marketing Paper on Marketing Strategy Analysis for Colgate (Company that produces toothpaste, toothbrushes, and oral care) appeared first on Essay Homework Help.
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