Evaluation on Social Media Impact on Business Growth

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The use of Social Media in Business Promotion

Social websites are regarded to be an effective platform for business promotion. Social media

offers an absolute and targeted technique to speak to the appropriate audience, and they need less

cost than more established marketing methods (Hayden, Tim, and Tom 108). Before one starts

advertising their business, they need to reflect on the rewards and disadvantages of all social

networks and select the most relevant ones for business. Companies use several social media

websites. Among them include Facebook, Twitter, and Google plus as the leading three social

media websites to advertise small companies.

Facebook is regarded as the best social network for businesses around the world to associate

and share content. Active brands on Facebook get to inform their followers on stimulating

business news, encourage unique business deals and hold exclusive online contests (Hayden,

Tim, and Tom 108). They also form specific advertising campaigns that aim at a cautiously

chosen audience. More than 22 billion individuals share content in a day on the same network

and across many websites globally. Facebook users are averagely more active than other social

networks. The demographics suggest that the massive users are those aged 25–34 (Hayden, Tim,

and Tom 108). The best features of Facebook are that it can connect with many people and

prospects. It also supports live streaming of videos and e-business integrations.

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Twitter is also the most effective social network that small businesses can use to promote

themselves. Its most significant characteristic is that one can post several posts and update the

customers with short and clear messages (Hayden, Tim, and Tom 108). It is an excellent tool for

e-business as it finds the specific target that needs the products or service of businesses. Even as

Twitter does provide visual content alternatives, text-based messages are dominant and

frequently contain other web links. Approximately, 39% of recent studies suggest that they

would instead hear and communicate with companies on Twitter other social platforms. Twitter

currently boasts nearly 650 million users globally, and new tweets add up to 58 million daily.

Most Twitter users are active on their mobile device making it easier and faster to reach potential

clients. It also offers the ability to look for keywords that specifically relate to the customers and

even track their conversations. This provides the business a great insight into the manner the

audiences cooperate with same companies and allows the company to develop the content of its

tweets. For example, the HootSuite, Commun.it, and TweetDeck can be used to establish

tracking for appropriate search questions and follow up on them on a daily basis.

Finally, Google has invested massively in Google Plus, the most preferred search giant’s

social web, in an attempt to compete with Facebook. Since Google is the chief operator,

attracting many people in social media also influences search outcomes, an incredible

inducement to be active here. It has almost about 550 million lively monthly users. Statistics

illustrate that the user base here is mainly male and concerning a profession, the most significant

segments are scholars, tech-oriented experts and creative’s like bloggers. Similar to Facebook,

Google Plus distinguishes between people and companies. As a trademark, a business will be

best presented with Company Page. Google’s Search Engine Optimization allows businesses to

create content with rich messages and relevant keywords that they think will effectively promote

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the business. Google Plus has strong communities, which a company can strive to find active

communities related to their business and cooperate with them in a lever fashion.

In conclusion, social media offers an absolute and targeted technique to speak to the

appropriate audience, and they need less cost than more established marketing methods.

Businesses use several social media websites. Among them include Facebook, Twitter, and

Google plus as the main three social media websites to advertise small companies

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Work Cited

Hayden, Tim, and Tom Webster. The Mobile Commerce Revolution: Business Success in a

Wireless World. Indianapolis, IN: Que, 2015.Print

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