Business Plan Assignment The purpose of this business plan assignment is to reflect on the concept you have acquired during this course. It is important to complete and submit a business plan for any business. The business plan is often the document that secures financing for a company and creates a framework for the organization. In this assignment you will create a business plan (5-7 pages) to include the following: Executive Summary: The executive summary is the first section of your business plan that is typically written last. It provides an overview of all of the other sections in the business plan. Company Description: The company description section of your business plan is typically the second section, coming after the executive summary. The company description outlines vital details about your company, such as name of your company, where you are located, how large the company is, what you do and what you hope to accomplish. Products or Services: The products or services section of your business plan should clearly describe what products and/or services you are selling with emphasis on the value you’re providing to your customers or clients. Market Analysis: The market analysis section of your business plan comes after the products and services section. It provides a detailed overview of the industry you intend to sell your products or services, including potential competitors. This section also addresses valuable information about what works and what does not in the marketplace. Marketing Strategy: The marketing strategy section of your business plan builds upon the market analysis section. This section outlines where your business fits into the market and how you will price, promote, and sell your products or services. Management Summary: The management summary section of your business plan describes how your business is structured, introduces who is involved, outlines external resources, and explains how the business is managed. Financial Analysis: The financial analysis section of your business plan should contain, the start up cost, the details for financing your business, what will be needed for future growth, as well as estimation of your operating expenses.
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