You are hired by Blue Moon Consulting (BMC) to conduct a data mining project to improve the targeting of a new financial planning service. The service has been quite successful so far, being marketed over the last 6 months only via a very inexpensive word-of-mouth campaign, and BMC has already garnered a large customer base without any targeting. However, the CIO of BMC believes that very accurate targeting might cost-effectively expand your au
Problem 1 You are hired by Blue Moon Consulting (BMC) to conduct a data mining project to improve the targeting of a new financial planning service. The service has been quite successful so far, being marketed over the last 6…