Analyzing Tutorial Insights for Aspiring Journalists

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What is expected of the most-promising young journalists?

individuals are to become “entrepreneurs of the self” (du Gay 1996) and comport with

characteristics such as “initiative, energy, independence, boldness, self-reliance” and

“a willingness to take risks”

This vision of an “autonomous, selfregulating, responsibilised subject” (Gill 2011), free

from dependence on an employer or the state, has become a normalized expectation

for those who want to work in media and cultural industries

entrepreneurs.”

Journalists at digital media companies are pressured to promote themselves and their

work to increase readership and online circulation of their articles

Freelancers turn to crowdfunding to raise money to produce journalism, spending an

inordinate amount of unpaid time pitching themselves and their work to potential

funders. This self-marketing is a key entrepreneurial strategy for success in media

work today

“becoming in effect a microcosmic business; developing a strategy, marketing herself,

developing ‘products’, establishing herself as a brand, [and] understanding the market

(for herself).”

Entrepreneurial journalism promotes a “demand side” approach to journalism, which

would train students to consider first the desires of audiences, companies, advertisers,

and media institutions and views the journalist’s function as meeting particular market

needs

What things need to be considered when ‘going it alone’?

Journalists are encouraged to adopt characteristics that could refer to any business-

minded individual, and which have no obvious application to the specificity of

producing journalism, including “intuitive decision making, capacity to make things

happen autonomously, networking, initiative taking, opportunity identification,

creative problem solving, strategic thinking, [and] self-efÏciency”

teaching journalists to invent their own jobs or start their own companies; engaging in

self-promotion of one’s work, whether employed or not; and adopting an

enterprising disposition that includes “being willing and able to accept working

conditions that are unstable, poorly paid, and without benefits”

Today, a young freelancer describes the pressure to perfect one’s technological and

promotional skills: “In an ever-expanding economy of freelancers, you are required to

have a social media presence. You don’t get to say that you are unpublished,

because you can always self-publish; you don’t get to say that no one knows

who you are, because you can self promote. Basic HTML, search engine optimization,

and knowledge of some kind of content management system are

all ‘life skills.’ No work? You’re out of excuses, lazybones”



When does a ‘mojo’ approach using a smartphone sufÏce, versus shooting on a more powerful

camera?

Tutorial Exercise:

What might you be expected to provide? Broll footage, interviews of people, shots of the reporter

talking about the issue

What gear do you need to take? What apps might you be using to produce and to file? Lapel mic,

selfie stick, tripod (gimble), powerbank

What technical and general planning do you have to take? Planning where to edit, knowing the area,

planning where you want to film

Video Journalist (rural story)

You’re sent to a remote Australian town by a TV station, on your own, to produce a VJ report over

two days, and live cross into the bulletin and throw to your own package on the second day.

What gear do you need to take? Camera, mic, laptop, lighting, portable motam,

What will you need to plan in advance? account for weather, scout location, sound test, rent or drive

own car, how much petrol, medicines, protective equipment, permission (indigenous land, national

parks, drone flying), book hotel,

—

This week the zoom class will miss out on some hands on stuff in the face to face class. I strongly

recommend you go out and shoot a SEQUENCE (what is a sequence?), CAPTURE it with your laptop

and EDIT it using the WIDE, MID and CLOSE routine. Practice on anything moving (trafÏc, sports,

pedestrians, a dog). Consider lighting situation. Use a tripod if you have one. Use imovie or speak to

Mike about getÝng AVID for free. We can go over some of those in class next week. TOTALLY NOT

ASSESSED but a good exercise if you are not up to scratch

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