UCLA Consumer Behavior Marketing Paper

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this is a project for my consumer behavior marketing class

Names of the product we came up with (if you got some better names you think would be easier for you just let me know and ill run it by my group members and ill let you know if you can use those besides the ones below that we came up with )
-BuildOff (dental floss)
-SNEEZE FREEZE (allergy pill)
-SPF ME (sunscreen)

For this group activity, you must read the textbook Chapter 6 – Attitudes Based on Low Effort, pp. 161-162.
•Specifically, under the The Message section, the most important concept is Category- and Schema-Consistent Information.
•Then, as a group come up with the names for the following products:
•Dental floss
•Allergy pills
•Sunscreen

The Write-Up Instructions
The write-up is maximum 1 single-spaced page.
•List each of the product names that your group settled on.
•For each name, justify what makes it a good name based on product-/schema-consistency idea:
•What instant associations will the name evoke?
•How will it influence consumers’ attitudes?
•Assume that these are new brands to the market.
•Do some background research on what makes a good product/brand name.