COMM 351 California University Fullerton Advertising Industry Discussion

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You will take a brand of your choice and (1) create a limited edition version of whatever it is or whatever you desire (shoes, pursues, cars, apparel, backpack, etc.).  Then (2) you will add another brand to this limited edition to co-brand with it (as in co-op).  Obviously, the two brand partners must make sense and work together.  Two brands promoting a limited edition product together generate more opportunities and allows for more funds for said promotions.

So, to submit your final paper, you must have two brands involved; they must be able to complement each other – which means work together.  You can create a combined product as a result – a Louis Vuitton Hobie cat, for example.  Not sure that works, but it would be interesting.  Identify what the product is – that’s part one.

Then, make it a limited production, or edition.  How do you do that?  Number them?  Limit their production number?  You figure that out – that’s the second part.  Short description.

Third part:  identify your audience – who would buy this?  Short description.

Fourth part:  How do you promote it?  Short description.  Social media and some sort of ad?  Explain both.