INDIVIDUAL CASE STUDY REPORT TEMPLATE (3,500 words) Managing Global Trade and Operations Assessment 2 – Individual Written Coursework (70%) Purpose of the Report This individual report analyses how a large multinational enterprise (MNE)

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INDIVIDUAL CASE STUDY REPORT TEMPLATE (3,500 words)
Managing Global Trade and Operations Assessment 2 – Individual Written Coursework (70%)

1. Purpose of the Report
   This individual report analyses how a large multinational enterprise (MNE) operates, invests, or expands in a developing or emerging economy, with a strong emphasis on:
   international trade flows
   foreign direct investment (FDI)
   global value chains and operations
   evidence-based strategic decision-making
2. Mandatory Case Selection (STRICT)
   You must choose:
   ONE company from the approved list
   Unilever
   Nestlé
   Coca-Cola
   PepsiCo P&G IKEA
   H&M
   Zara (Inditex)
   . Adidas
   Nike
   Samsung LG Sony Apple Microsoft Amazon Google Meta
   Intel IBM
   Toyota
   Volkswagen BMW Mercedes-Benz Hyundai Tesla.
   Ford GM
   Siemens
   Bosch GE
   Schneider Electric. ABB
   Shell BP
   Total Energies
   ExxonMobil
   Chevron
   Maersk DHL FedEx UPS
   Pfizer Johnson & Johnson AstraZeneca Novartis
   Heineken Diageo Starbucks. McDonald's
   ONE host country from the approved list
   Vietnam
   Indonesia
   Philippines
   Thailand
   Malaysia
   Cambodia
   Laos
   Myanmar
   Sri Lanka
   Brazil Mexico
   Colombia
   Peru
   Chile
   Argentina
   Ecuador
   Bolivia
   Paraguay

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